ARCHAEOLOGY magazine offers its readers up-to-date reporting, vivid storytelling, compelling photography—and the latest news from around the globe—all devoted to exploring the world's ancient past. The magazine's readers are avid archaeology enthusiasts—and enthusiastic travelers—so whether reporting on new discoveries from the sands of Egypt, uncovering civilizations hidden for thousands of years in South American rain forests, or bringing word from Europe of the first evidence of art, ARCHAEOLOGY's editors and writers bring readers the grit, and the magic, of archaeological discovery, by way of an up-close view of the sites around the world where it all is taking place.
ARCHAEOLOGY magazine brings the ancient world to life.
Our Statistics
190,000
700,000
325,000
2.1 million
Ad Contacts
Kevin Mullen
857.305.9353
kmullen@archaeological.org
Gerry Moss
718.472.3050 ext. 4903
gerry@archaeology.org
Ad Specs
Print Specs
Print Deadlines
AAM Statement
Online Media Kit
Print Information
Print Media Kit: Closing Dates
| Issue Date | ADV Closing | Materials Deadline | On Sale Date |
|---|---|---|---|
| January/February 2024 | October 30 | November 2 | December 5 |
| March/April 2024 | January 8 | January 11 | February 13 |
| May/June 2024 | March 4 | March 7 | April 9 |
| July/August 2024 | May 6 | May 9 | June 11 |
| September/October 2024 | July 8 | July 11 | August 13 |
| November/December 2024 | September 9 | September 12 | October 15 |
| January/February 2025 | November 4 | November 7 | December 10 |
Print Media Kit: Specs
ACCEPTABLE MEDIA
ARCHAEOLOGY magazine will accept your press ready PDF or PDF/X1-a files via CD or email. Quality control is dependent upon properly created PDFs.
PRODUCTION
Supplied advertising that requires production or design work of any kind may incur a non-commissionable production charge of at least $50.
MECHANICAL
Bleed ads should have trim indications and minimum .125” bleed on all 4 sides. 2-page spread ads must allow for .25” type safety across the center gutter.
SCANNING
Images must be at 300 DPI at 100% of final size.
RESOLUTION
All rasterized files must be 300 DPI at 100%. All live elements, i.e. type on bleed ads, must be a minimum of 1/4” (.25”) inside the final trim area. Line screen is 150 LPI.
FONTS
Embed all necessary fonts in each PDF.
COLOR
Provide files in either CMYK or Grayscale color space. Use process colors for 4-color ads; use spot colors only when agreed to in advance.
RGB colors are not acceptable for print ads. Note any special color information on the contract proof.
LIABILITY
ARCHAEOLOGY magazine cannot be held responsible for the quality of reproduction if these specifications are not adhered to. Ads received after deadline may not publish in the desired issue. ARCHAEOLOGY magazine will not be held responsible for changes the ARCHAEOLOGY magazine Production department must make in an ad that is inadequate or fails to adhere to ARCHAEOLOGY magazine Digital Ad Specifications. ARCHAEOLOGY magazine is not liable for the final output if no contract proof is supplied.
PROOFS
A proof must accompany all advertising material. 4-color ads must include a 4-color proof. If a proof is not supplied, ARCHAEOLOGY will not be held responsible for errors.
| Dimensions | |
|---|---|
| Trim Size | 8” x 10 1/2” |
| Bleed Size | 8 1/4” x 10 3/4” |
| Safety Size | 7 1/2” x 10” |
| Full Page Spread | 16 1/2” x 10 3/4” |
| Half Page Spread | 16 1/2” x 5" |
| Full Page | 7 3/8” x 10" |
| 1/2 page horizontal | 7 1/4” x 5/8" |
| 1/2 island vertical | 4 3/4” x 7 1/2" |
| 1/3 page vertical | 2 1/4” x 9 5/8" |
| 1/3 page square | 4 3/4” x 4 5/8" |
| 1/6 page vertical | 2 1/4” x 4 5/8" |
| 1/12 page square* | 2 1/4” x 2 1/4” |
| 1/24 page* | 2 1/4” x 1 1/8" |
| *classified section only |
ADVERTISING POLICY
Ads from companies that sell antiquities are not accepted.
MATERIALS PRODUCTION CONTACT:
KARINA CASINES
718.472.3050 ext. 4905
materials@archaeology.org
Online Information
Online Media Kit: Reader Profile
| % Archaeology | |
|---|---|
| Sex | |
| Male | 48 |
| Female | 52 |
| Age | |
| Median Age | 60 |
| EDUCATION | |
| Post Graduate Degree | 37 |
| Graduated College 4yr+ | 70 |
| Any College | 93 |
| HOUSEHOLD INCOME | |
| $100,000+ | 22 |
| $75,000+ | 34 |
| Median Income | $60,000 |
| READERSHIP of PRINTED VERSION of ARCHAEOLOGY MAGAZINE | |
| Yes | 76 |
| Read 4 out of 4 | 77 |
| Read 3 or 4 out of 4 | 86 |
| SUBSCRIBE | 82 |
| 10+ years | 18 |
| 7-10 years | 10 |
| 4-7 years | 22 |
| 1-4 years | 33 |
| Less than one year | 9 |
| Regularly purchased on Newsstand | 8 |
| Source: 2014 Online Study - Castle Builder |
Online Media Kit: Archaeology.org Highlights
Content-Rich Website
| Daily news | Travel Links |
| Interactive Digs | Photo Slideshows |
| Videos | Exclusive Online Features |
| Online Exclusives | Active Social Media Purchase |
Online Media Kit: Online Opportunities
Advertising Opportunities
| Homepage Banners | Advertorials |
| Run-of-Site Banners | e-Update Sponsorship |
| Email Blast | Customized Products |
| Homepage | e-Update |
|---|---|
| TBD | e-Update, ARCHAEOLOGY.ORG |
| TBD | e-Update, ARCHAEOLOGICAL.ORG |
| TBD | e-Update, AJAONLINE.ORG |
| TBD | e-Update, ALL THREE (3) |
| EMAIL BLAST (E-BLAST) PACKAGES | ADDITIONAL ADVERTISING OPTIONS |
|---|---|
| With over 50,000 opt-in recipients, ARCHAEOLOGY.ORG can connect you with an audience that has proven to be both loyal in terms of their viewership and responsive in regards to our clients’ online campaigns. | Interactive Map |
| All Email Blasts are available in groups of 10,000. Packages: 10,000 recipients Full List Buy: 50,000 recipients | Online Advertorial |
| AIA website opportunities: ARCHAEOLOGICAL.ORG |
| Cost-per-Click (CPC) Program |
|---|
| ARCHAEOLOGY.ORG's Cost Per Click (CPC) Program allows for advertisers to determine the number of click-throughs they want to receive. Based on a set pre-paid rate, your ad will continue to run until the designated number of click-throughs is achieved. Minimum 600 clicks |
Online Media Kit: Online Specifications
MATERIALS PRODUCTION CONTACT
KARINA CASINES
718.472.3050 ext. 4905
materials@archaeology.org
FILE FORMAT
Ads should be supplied in .jpg or .gif format
File Size: Maximum 250K
Ad Resolution: Ads should be at a resolution of 72 pixels per inch.
Address: Please e-mail ads to webmaster@archaeology.org; cc: advertising@archaeology.org
Materials Date: 2 weeks prior to online placement.
ARCHAEOLOGY magazine (archaeology.org)
Leaderboard 728px x 90px
Box 300px x 250px
**Please provide both versions for your ad placement
ARCHAEOLOGICAL INSTITUTE OF AMERICA
(archaeological.org)
Vertical Banner 250px x 425px
Mobile Banner 320px x 100px
EMAIL BLAST
Format in HTML including complete html codes and images. Images should be in .jpg or .gif format.
Approximately 100 words, any number of links desired and 3-5 images. Try to avoid text that could be perceived as spam.
E-UPDATE NEWSLETTER
ARCHAEOLOGY magazine 300px x 250px (box)
Archaeological Institute of America 504px x 160px (banner)
ADVERTISING POLICY
Advertisements for the sale of antiquities are not accepted.